Sunday, June 23, 2019

Artificial Intelligence and Deepfake Videos: A challenge society faces today

Article Written By: Nikhita Nandy


Artificial Intelligence and Deepfake Videos: A Challenge Society Faces Today

The rise of artificial intelligence in the 21st century can have its peaks and pits, but what keeps our society attracted to technology is the power it holds in bringing efficiency. This includes fuel efficient cars, new kinds of television screens, real-time language translation and much more.

However, with the rise of advanced technology, one can forget their limits and employ social media to mislead people. Recently, multiple cases that have been brought to attention include the harmful use of “deepfake” technology, whose primary purpose is to apply artificial intelligence to fabricate images and voices of celebrities and well- known officials. This can then disseminate misleading information and be more of a problem for politicians, especially those with a large social presence.

Notably, according to a report by Emily Tillet of CBS news, a falsified video of the United States House speaker and democrat Nancy Polesi appearing impaired caused a massive social media outbreak. This video was popular on Facebook - with over 2.5 million views. This scam was considered absolutely unacceptable according to many United States House Representatives and government officials as it was a breach of privacy and falsely portrayed an important political figure.ome democratic officials and the public are questioning the credibility of certain figures and if what the video showed was true; her position as house speaker is jeopardized and its potential impact on national security is being considered. Now who was to blame for all of this?

According to CBS News, Tech mogul Mark Zuckerberg offers his apologies for keeping the video on Facebook for a long time. Although it wasn't removed, Zuckerberg ensured that it was less visible in people’s feeds. Being a target himself, he understands the effects of deepfake videos. According to an article by BBC News, a deepfake video earlier this year featuring Mark Zuckerberg with a doctored voice and falsified words was created by two comedic artists, Daniel Howe and Bill Posters. They wanted to promote a new form of advertising that persuaded people to share rather secretive information about their personal life. The purpose of creating such videos was primarily for comedy and not with the intention of hurting anyone.

However, a key public concern is the negative affect such videos can have on the upcoming 2020 presidential elections. If deepfake videos continue, many important political candidates can be humiliated and this can affect individual vote numbers.

Therefore, to prevent such events from happening, the United States House Committee Chair Adam Schiff and other lawmakers suggest that social platforms impose strict restrictions and employ better policies in regards to the type of content people can create and post.They also ask that the government employs stricter laws that prevent harmful deepfakes from being shared across the internet. From doing this, the more people will become aware of deepfakes and will understand the consequences it can have on thousands of people. The internet can then become a more safe and respectable place to surf information.

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